Elevated Organic Digital Presence and Awareness
We researched and perfected a unique website based strategy that shed morelights on the brands unique propositions and its mandate to offer affordable housing to every interested Nigeria with a very achievable structure and product plan
Expectations
Landshop wanted a comprehensive SEO strategy to boost its online presence. The goals were to increase organic search traffic, improve keyword rankings for relevant real estate terms, and enhance the user experience on the website to drive more leads and conversions.
Challenges
- High Competition: Competing with well-established real estate brands for top keyword positions.
- Content Quality: Developing high-quality, engaging content that resonates with potential buyers and investors.
- Technical SEO: Ensuring the website was technically optimized for search engines, including mobile optimization and fast load times.
- Local SEO: Optimizing for local search queries to attract regional buyers and investors.
Results
- Organic Traffic: Increased by 45% within six months.
- Keyword Rankings: 60% of targeted keywords ranked on the first page of Google search results.
- Backlinks: Acquired 75+ high-quality backlinks from reputable real estate websites.
- Bounce Rate: Reduced by 25%, indicating higher engagement.
- Conversion Rate: Increased by 20%, leading to more inquiries and sales.
- Local Visibility: Significant improvement in local search results, attracting more regional clients.
Process
- SEO Audit and Analysis:
- Conducted a thorough SEO audit to identify areas of improvement.
- Analyzed current keyword performance, backlink profile, and overall site health.
- Keyword Research:
- Identified high-potential keywords specific to the real estate market.
- Focused on long-tail and local keywords to capture niche and regional audiences.
- On-Page Optimization:
- Optimized meta tags, headings, and content with targeted keywords.
- Improved website navigation and internal linking structure.
- Ensured mobile-friendliness and enhanced page load speed.
- Content Development:
- Created a content calendar to publish regular blog posts, property listings, and market insights.
- Developed engaging and informative content to attract and retain visitors.
- Link Building:
- Implemented an outreach campaign to acquire backlinks from high-authority real estate websites.
- Engaged in guest blogging and partnerships with industry influencers.
- Technical SEO:
- Ensured the website was technically sound with proper indexing, schema markup, and XML sitemaps.
- Regularly monitored and fixed any technical issues affecting SEO performance.
- Local SEO:
- Optimized Google My Business listing and other local directories.
- Created local content and optimized for local search queries.
- Monitoring and Reporting:
- Set up tracking tools to monitor keyword rankings, traffic, and conversions.
- Provided monthly reports with insights and recommendations.
- Continuously refined the strategy based on performance data.
Summary
By following this comprehensive SEO strategy, Landshop saw a substantial improvement in its online visibility, driving more organic traffic and generating higher-quality leads, ultimately leading to increased sales and brand recognition in the competitive real estate market.
