What do you do when your business’s growth is faltering? If you haven’t figured it out yet, we will break it down for you. You need the services of an invaluable digital marketing agency like Beach Media.
A little background about our agency wouldn’t hurt, right?
Beach Media is a one-size-fits-all digital marketing agency, that specializes in providing a wide range of unconventional marketing services.
Our service offering includes strategy development, content creation, social media management, videography/photography, SEO, IT/website services, scriptwriting/copywriting, brand management, project management, web development, and traditional marketing services.
You see? It is a one-size-fits-all digital marketing agency.
Do you know the most amusing thing about Beach Media digital marketing agency? We have a flair for the perfect execution of whatever project you, as a client, bring to us.
We have a knack for identifying your challenges and ultimately proliferating your business, hitting or surpassing your marketing target.
How do we do this? It isn’t magic; rather, it is a result of meticulous planning and creative thinking.
So, have you been fighting earnestly to keep your business alive, but all the strategies you’ve adopted so far have proven defective?
Are you a business owner on the verge of giving up because you’re losing sales and have exhausted all your strategic cards? If this sounds familiar, let us, Beach Media, be the solution you need.
We exist to help struggling businesses reclaim their place in the market, and this blog post is designed to guide you through our thought process.
At Beach Media, we truly understand the challenges of building a business, and we take pleasure in shouldering your business burdens, lightening the load for you and helping you achieve growth.
In the subsequent paragraphs, we will be highlighting the common problems hindering you from scaling your business and the tactical strategies Beach Media employs in resolving them.
Ensure you familiarize yourselves with these challenges judiciously because you’d need them as a weapon for when you implore our professional service to help you tackle them.
So, the common challenges that could be hindering your business from scaling and becoming a household name may include;
- Finding Customers
- Increasing Brand Awareness
- Establishing and Growing an Email Subscriber Base
- Lead Generation
- Ensuring Customer Satisfaction
- Managing
- budgeting
Finding the right customers can be super challenging, with a strong emphasis on the word “right.”
Finding Customers
We’re not referring to the type of customers who say “pe mi pada” (I’ll call you back) but never actually call back.
Even big-name companies don’t just sit around hoping that customers will magically appear.
If that were the case, brands like Indomie wouldn’t run sponsored ads or host challenges to attract new customers and retain existing ones.
At Beach Media, we take pride in the skillful art and science of advertising, precisely targeting the right audience for our clients.
What we will do
We develop a plan that reflects the profile of your target audience — understanding what they look like, what interests/excites them, and where they spend time online.
Creating customer personas by narrowing down your projected buyers can significantly improve your business results.
At Beach Media, we assist you in building a viable buyer persona. Afterward, we create an exhaustive content marketing plan tailored to speak to your target audience’s demographic and distribute it on platforms they dominate, communicating in their preferred language.
Increasing Brand Awareness
One aspect often underestimated by business owners is the crucial role of increasing brand awareness. How do you expect people to buy from you if they don’t even know you exist? Consumers are particularly cautious about spending money, so making a substantial investment in brand awareness can provide a significant competitive advantage over rivals.
Sometimes, it might even involve unconventional strategies, like associating with competitors for brand visibility.
However, we’re not suggesting compromising your integrity by bowing to your rivals. Take the example of the thriving business rivalry between McDonald’s and Burger King.
Their creative approach, complimenting and sometimes criticizing each other, has contributed significantly to their high brand visibility.
A more relatable example is the competition between MTN and Airtel.
Observing their activities during events like Valentine’s Day and the 5G trend highlights the importance of leveraging any legitimate means to create plausible brand awareness.
At Beach Media, we comprehend the intricacies of building great brand awareness and the satisfying rewards it brings.
Our priority is assisting clients in establishing a substantial fanbase. We devise strategies that contribute to the creation of a robust brand awareness for our audience. Let us transform your business from an almost unknown brand to a household name.
Book a consultation with us to discover how we can help your business gain momentum in the market.
What we will do at BeachTV Media
When it comes to creating lasting brand awareness, Public Relations (PR) stands out as the most effective option.
Unfortunately, many businesses misunderstand the true purpose of PR, which isn’t geared toward driving instant sales.
According to Brooke Hammerling, a PR specialist and founder of Brew Media, “PR isn’t about hits, it isn’t about placement — it isn’t ‘You pay us, and we’ll get you a clip here or a mention on that blog.’
And it isn’t about a first-day bump that gets no traction,” Hammerling emphasizes.
“It’s about focusing your voice. It’s about finding your place in the market.”
In light of these insights, we are here to guide you across the vast ocean of your prospective audiences. With a robust marketing plan, we’ll fine-tune your business, ensuring that your audience not only knows you but also accepts you.
Your brand deserves the touch of a professional, and at Beach Media, we offer a variety of services that are not only effective but also pocket-friendly.
You don’t need to exhaust all your savings to achieve massive sales.
Establishing and Growing an Email Subscriber Base
If you are a business owner and you are disregarding the power of email marketing, then you need to go back to your drawing board.
Do you know how many businesses are closing sales deals through email marketing? Do you know how many businesses have increased their visibility through email marketing? Email marketing is like our overly wise ancestor; it is quite ancient but very much vital and productive.
How does email marketing work? It is quite easy, but it also requires the help of a professional like Beach Media to execute the plan effectively. You are probably thinking, ‘Is it not just sending emails?
Why do you need someone to write and distribute emails for you?’ Well, we are sorry to tell you that it is not just merely sending newsletters; it entails something much deeper.
How many times do you open newsletters on your phones and make a purchase after reading through the offers? You probably haven’t, and it is understandable.
Getting people to open and act on your email newsletter is like trying to force a camel through the eye of a needle.
But with the perfect email sequence and strategy, people wouldn’t hiss at your email notification; instead, they would be eager and excited to read them.
Not just reading them but taking the required action.
What we will do
For starters, we will conduct thorough research on your audience and build your email list.
To send out emails, you will obviously need to curate a list of prospects.
Then, we will create an email sequence, which typically determines the structure for sending out the emails.
The purpose is to avoid overwhelming them with messages or causing irritation.
Our goal is to make them feel special, feed their ego, and appraise them in a way that they eagerly anticipate your next email.
The ultimate gratification this will bring to your business in the long run will leave you enthusiastically thanking us for our service.
So, are you ready to give email marketing a try?
BTV Media – Lead Generation
If lead generation were a walk in the park, a gazillion business owners will be flooding that park.
You know what is funny about this? It’s very easy to generate leads, but the real challenge lies in converting these leads into actual paying clients.
We at Beach Media would be disingenuous if we made unrealistic promises, such as assuring you of customer conversions. However, we stand firm on our commitment to lead generation.
Depending on your advertising budget, we can provide you with thousands of leads. While it’s not within our ballpark to convert those leads for you, we will better equip you to convert a substantial amount of leads.
So, how many leads do you want to generate now? Let’s discuss numbers and do some business math together.
What we will do
As lead generation is pivotal to driving sales, our focus is on optimizing the major platforms where your target audiences hang out.
A refined website that is user- and SEO-friendly builds trust with your audience.
By cleaning up your website, social media platforms, and every other space your audience frequents, you make it easier for them to initiate purchases.
We excel in building responsive websites and can assist you in managing your social media handles, along with devising effective strategies.
Would you like to learn more about this? Schedule a consultation with us now.
Ensuring Customer Satisfaction
Would you buy from a product with bad reviews? Even a blind man wouldn’t blink twice about purchasing from a poorly rated brand.
To address this, we will assist you in crafting your brand story in a way that elicits positive emotions from your audience.
To successfully execute this, you must first establish a strong brand identity and ensure your product isn’t a case of ‘what you ordered vs. what you get.’
Your product must be viable, and if you offer a service, it must be of top-notch quality. Making a lasting impression is crucial to effectively penetrating your market and gaining your customer’s trust and loyalty.
If you can achieve brand loyalty, you have nothing to worry about because your brand will continuously speak for itself, anywhere and everywhere.
A prime example of a brand that speaks for itself is Apple. You can’t encounter an Apple gadget and not appreciate its label of good quality.
We can guide you to reach that pinnacle. All you need to do is trust in our ability and work with us to help your brand attain its desired goals. Do you still have doubts? Slide into our dms now let us spoonfeed you with all the information that you need to carry your brand to the next level.
Beach Media Managing
How do you manage your business? Do you hire talents to do it or you are a one man mopol? Being a sole proprietor is commendable, yet as the popular saying goes, ‘no man is an island of knowledge,’ and ‘two heads are better than one.’
We’re not undermining your ability to manage your business; rather, we suggest that having a fresh perspective can be invaluable.
At Beach Media, we boast a professional team of experts ready to analyze your current strategies and identify any subtle flaws that might be hindering you from reaching your sales targets.
Our team is adept at creating innovative strategies that can expand your business to a much broader landscape.
While your current business strategy is good, even close to perfect, we can collaborate with you to make it even better.
Your business is just one call away from potentially making it to the Forbes list. Do you believe it?
Budgeting
How do you plan your budget? Are you someone who meticulously calculates income and expenditures, or do you have a detailed financial plan? Having adequate resources is crucial for managing and growing your business, but it can be challenging when capital is limited.
That’s why your friendly neighbors at Beach Media are here to extend a helping hand. What is your marketing budget? We are flexible and can work with whatever you can afford while still delivering effective results. Impressed already? We know you are! Don’t be shy— we don’t bite.
Feel free to inquire about how we can help increase your brand’s sales, and we’ll be delighted to assist you.
In conclusion
According to the U.S. Bureau of Labor Statistics, approximately 20% of small businesses fail by the end of their first year. This number increases to 50% by the end of the fifth year, and by the tenth year, a staggering 80% do not survive.
At Beach Media, our vision is to assist businesses in developing their wings to soar and carve out their space in the highly competitive market.
The business landscape is undeniably challenging, especially for startups and small business owners. We understand the hurdles you are facing and have successfully cracked the code to help you grow and boost sales. All you need to do right now is contact us. Let us be your business partners.
