An organic journey of interior luxury
We embarked on the journey of taking Argent, a wood-dealing and furnishing company who had over a decade’s worth of experience with no internet coverage, and giving them SEO coverage that sets them apart from competition as the leading online brand for plywood sales, interior and exterior furnishing and Materials.
Expectations
The client wanted an organic visibility across search engines to help commensurate with its offline presence and endeavours and we were charged to build up the brands search engine presence.
Challenges
One key challenge was the lack of adequate knowledge for our team in the Furniture industry so to combat this we went into a full product knowledge class with the client to understand the intricacies of their business, what their goals, vision and short term visions are. This helps us to craft a much more tailored approach.
Results
During the project we were able to build up a digital awareness for the brand that shot up to +20k Impression and hundreds of organic clicks on the website whilst improving the load speed and anything that could hamper user experience and bounce rate.
Process
The SEO campaign for Argent began with a detailed audit and analysis on how to improve the website, focusing on keyword rankings and backlinks. Extensive keyword research identified high-value, long-tail keywords relevant to the client’s products and services as well as the interior and exterior furnishing industry. On-page optimization improved meta tags, headings, content, and internal linking, enhancing the site’s load speed and mobile-friendliness. A robust content strategy ensured regular, valuable posts addressing audience needs. Technical SEO improvements included scheme markup and voice search optimization, with ongoing monitoring and monthly reporting to refine strategies and track progress.
