EXT. BEACH RESORT – SOMEWHERE IN LAGOS, 2019 – DAY

We pan down from the heavens to the tropical hues of wave-washed sands and glistening bodies at some swelling beach. But that’s not why we are here.

We zoom in on the hunched frame of a young fella, engrossed on his laptop and strewn files.

Meet AFOLABI. Tall, lean. Reminds you of that nerdy kid whose parents probably wanted to be a scientist but forged his own path. Co-Founder/CEO of BeachTV,  his career is littered with some 6 years of successful campaign executions for brands across sporting, telco, banking, health and wellness, entertainment campaigns; amongst many others… And Yes, he is a creative. But he is highly credentialed.

He’s an Associate member of the Advertising Regulatory Council of Nigeria (ARCON), a Professional member of Association of Digital Marketing Professionals (ADMARP), Associate member of Institute of Strategic Management of Nigeria (chartered), member of the Nigerian Institute of Management (chartered), with certifications from the National Institute of Marketing of Nigeria (NIMN) and Environmental Safety Management Institute (ESMI).

As he worked, immersed in the beauty of the beach, a lightbulb moment prodded him to what it would look like to give brands the balmy outlook of a beach.