Branding and Design
In the world of digital marketing, quite a lot of catchwords are thrown around quite frequently. Some of these are branding and design. But what do these words actually mean? Branding and design is when a product or business makes itself known to the public, distinguishing itself from competitors. This is to say, it is the process where a business creates a visual representation of itself by creating a unique system of design elements: colors, illustrations, logos, photos, phrases, and designs that project the values, personality, and purpose of the brand in a unique way. An outstanding branding design identity can help build recognition, trust, and loyalty among customers and ultimately drive up sales and conversions for that brand. Usually, the branding and design agency sits with the business owner, gets a feel for what they want, and understands all that the brand needs. It is a two-way thing, the designer is there to help the business and guide them on the journey. Every business is different, and it is typically not a one-size-fits-all type of thing. Branding isn’t just a logo You may have probably worked out part or the whole ideology behind the product you intend to put out, and all that remains is just creating a visual identity. You have to communicate what the product is about, what it stands to achieve, and, more importantly, who it’s for. Think about it; that is what great branding and design do for you. Put Your Product Out to the World Do you have a nice product that you intend to put out, or do you intend to rebrand an existing product? Brands do rebrand all the time, and it’s expected that you might want to tweak elements as the business grows. Well, cool. Better have a great story to go with it; otherwise, no one will care. This is what Beach TV provides for your brand. Delivering Results At the core of our services, we at Beach TV, as a branding and design agency in Lekki, are a group of tight-knitted, highly functional units who work with your business/product objectives to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. You do not have to worry about whether things are working; milestones and timelines are set to measure various marketing campaigns, which enables you to see what works for your business and how to make it even better for your target audience. How Do You Execute Branding Designs As a leading branding and design agency in Lekki, we conduct sufficient market research on your brand objectives to come up with a brand strategy that creates an alignment between what you put out and what your target audience thinks of you. From advertising campaigns, social media management, web design, graphic design, digital marketing, public relations video productions, and lots more, there is a robust team of talented individuals who are ready to bring your business ideas to life. Below are a few pointers for creating a branding design for any business. 1. Stand for Something A brand is what an entity stands for. It’s a materialization of collective morals, ambitions, a strong will to succeed, and desires. Brands that are at the top of their game have clear, unique, and well-detailed goals and dreams. If there’s alignment between what you put out and what your customers think of you, then you have a successful branding strategy. That’s why you have to have your product and your target market figured out first. For example, MTN, the telecommunications network, wants customers to know that it is available everywhere you go, and customers all around the country seem to reflect that. Without standing for something, a clear goal, or a mission, there is nothing to communicate; you are just styling. 2. There Is Meaning to Everything You Say or Do It is a belief for some that the tiniest of details do not actually matter and that there isn’t any consequence for some of the minutest of tasks that they carry out. Take, for example, the way you’d dress, Some people believe that their sense of fashion isn’t being paid attention to, that it does not project anything onto the minds of the people who see them in this clothing. Whether you choose to wear a t-shirt, jeans, and hair dyed green, or you wear a designer suit that screams corporate, you are making a statement. Whether you mean to or not, you are actually projecting an image onto viewers. 3. Content is King, Care For Your Copy As much as you are creating an image for the intended brand, you are also creating a voice, one that you have to be conscious of in terms of how it sounds, or, better put, how it is heard. Creating fantastic visuals and designs for poor content is equivalent to leaving pearls with pigs. You can try all day to convince it about the importance of the precious stone, but it’s in its nature to not care about it. So it is important that you get a grasp of good content to go along with your already fantastic visuals. After all, content is king! Work with the owner of the businesses and also do as much research as humanly possible, understand the different voices, and try to understand nuances in speaking patterns and voices that are most suitable for the intended audience. The best brand designers have to be good writers, or at least have a good one in their corner. Stories make us believe and create a clear image of scenarios in our heads. Think about a book that you must have read. When a character is described so well that you have A good story is told. A picture of them in your head—that’s what good storytelling does for you. We as individuals want experiences that whisk us away from our present predicament and issues, something that makes us know that our feelings
