No 1 store for Fresh, Affordable, Healthy Organic Farm to Fork Produce
We built up an online marketplace to get fresh organic farm produce that helps create that special refreshing feeling for the family
Expectations
We were onboard to craft a distinct content marketing plan for the brand that highlights its unique USP while catering to the specific need of Families and Individuals around its immediate locality whocraft the need for fresh produce directly from the farm as against other chemical based products.
Challenges
Establishing a robust online presence required a level of relatability not only to families but to individuals, solving their immediate need for a unique family experience that brings back memories of the past/childhood when things were simpler and easily accessible.
The main challenges was building up a well known reputation for always delivery on time whilst partnering with my malls around the area to give the brand leg and build up visibility, availability and awareness
Process
We had to dive deep into creating a holistic content marketing strategy for the brand that is relatable and convincing to the unique targeted audience set. We set about creating unique designs that spoke to the brands USP and helped evangelise the gospel of the brand whilst still remaining consistent with the messaging.
To achieve Farmacy’s goals, we began by conducting a thorough analysis of their brand, targeted audience, and current social media landscape. We developed a content calendar filled with engaging and educational posts about their farmland and produce, incorporating high-quality visuals and compelling narratives.
Leveraging data-driven insights, we identified key social media platforms and optimal posting times to maximise reach and engagement. We also partnered with influencers and micro-influencers in the agricultural and lifestyle sectors to amplify Farmpark’s message authentically. Additionally, we ran targeted ad campaigns to attract followers and drive traffic to their website.
Assets
To invoke a simple home feel of luxury both in the corporate and domestic setting. We went for relatability, a personal and intimate feel for everyone, so we curated the website content with a unique indigenous feel, a seamless UI/UX, that mixes luxury with simplicity.
We built a strategy of developing curated products such that it gives our client and its customers a detailed understanding of the next steps.
Summary
Our client was able to reach and convert a multitude of new customers to his list of clients thanks to the unique experience we created.
