Brand: WIRE

Industry: Real Estate/Empowerment

Brief: WIRE requested the agency utilize its social platform to promote its international Women’s Day event. And also to plan, organize and manage the event to ensure a successful women’s day event.

Strategy Direction: Both online and offline activities were lined for the prelaunch phase, event day, and post-event phase to meet the client's desired result. Countdown activities were carried out to create buzz, a hashtag was created to push the event, a mood board and script for visual direction for the video and picture coverage were also created, and everything was planned and executed down to reporting.

Assets (copies, designs, video/picture coverage, Landing page, branded materials, event management, etc)

Budget: 2 million

Results

Traffic - 

Instagram: 195.3k% increase in page reach

Facebook: 1.0M% increase in page reach

Twitter: 42.6% increase in tweet impression

LinkedIn: 208.1% increase in page impression