You know those boring jokes that go like “when was the last time you used algebra as an adult?”

I like them because they are a challenge to my background in mathematics.

As I devise impactful write ups for clients, my knowledge of numbers arms me with the right instincts to know that figures like rates and proportions are as important to a brand’s annual revenue, just as I use simultaneous equations to write about the outcomes of a company’s P&L.